(Also known as TruDefinition Duration Shingles and TruDefinition Duration Designer Collection Shingles.  Both roofing shingles have SureNail Technology. Duration Premium Cool Shingles also available)

 INTRODUCTION:

Home is the place where you want to feel most comfortable, safe, and protected.  With Owens Corning Duration roofing shingles and Pro Roofing you can!  No matter how much you love your house, it seems like the work is never completely done.

Above all else, your new roof should protect you and your family from the elements.  It must deliver the performance that creates the peace of mind you deserve.  Let Pro Roofing make this big decision with you!

Owens Corning and Pro Roofing NW can make this a fun and positive experience for you.  Look at this as an opportunity.  This is your chance to choose a roof that not only has outstanding performance, but also has exceptional beauty.  Both the product and HOW that product is installed will make all the difference.  This is the opportunity to transform the look of your entire home.

Duration Series:

In 2006 Owens Corning invented a breakthrough in roofing.  Owens Corning then applied this technological advancement to a new line of shingles called the Duration Series. Some of the revolutionary innovations to this shingle are:

*Wider and stronger nailing area:  This is extremely significant because as roofers install shingles there are weather windows in Northwest Washington, and speed is important.  Accuracy, consistency, and quality are also paramount so a wide nailing strip is very helpful to achieve speed and accuracy.  The nailing strip also is reinforced with a special fabric to ensure strength and durability making it nearly impossible for nails to tear through the nailing strip.  This woven and engineered-reinforced fabric also delivers a consistent fastening nail depth during installation.

*Extra adhesive power: As shingles are constructed layers are glued or laminated together.  The ability of these shingles to stay together under stress is one aspect of a good shingle.  Specially formulate, extra-wide adhesive bands help keep the shingle layers laminated together in virtually all weather conditions.  Even in hurricane force winds!

*Super sealing action:  When a shingle is applied over another shingle the top or upper shingle must adhere to the bottom shingle.  Heavy winds can often catch the lip of the top shingle causing it to bend up.  When this happens the shingle will eventually tear off causing failure. Owens Corning Tru-Bond sealant grips to the nailing strip on the shingle below for greater bonding strength.  The Tru-bond sealant also is set lower or closer to the bottom than traditional shingles reducing the opportunity wind has of “getting under” the edge of the shingles. The Duration Shingles with SureNail Technology are rated for 130 MPH winds with only 4 nails!

*Duration Shingles with SureNail Technology have a bold dimensional look with tested and impressive durability.  These beautiful shingles are designed for long-lasting performance.  They have a Lifetime Warranty, 130 MPH Wind Resistance, and the Algae Resistance Warranty.

The colors available for the TruDefinition Duration are: Desert Tan, Brownwood, Teak, Driftwood, Onyx Black, Estate Gray, Quarry Gray, Sierra Gray, Shasta White (***Energy Star), Harbor Blue, and Chateau Green.  Amber and Terra Cotta are special order colors.

The colors available for the TruDefinition Duration Designer Collection are: Aged Copper, Merlot, Pacific Wave, Sand Dune, Sedona Canyon, Storm Cloud, and Summer Harvest.

About the Duration Designer Collection: Intense Harmony!

Bright, Bold and Brilliant are the terms used to describe the Designer Collection.  Owens Corning is turning to color as a distinguishing feature, and why wouldn’t they?  The world is full of color.  From the cars we drive to the appliances we buy, we have the power to choose the colors we surround ourselves with.  If you’re looking to make your home truly vibrant, don’t overlook the power of using color on your roof to help coordinate exterior accents like paint, trim and even landscaping.  TruDefinition Duration Designer Colors Collection Shingles can bring it all together-helping to improve your home’s aesthetics and perceived value by maximizing vibrancy and colors you won’t find anywhere else.

Whether you’re looking to add more drama to your home or give it a knockout new look, you’ll be amazed at the difference TruDefinition Duration Designer Colors Collection Shingles can make.  They offer brilliant impact and curb appeal like you’ve never imagined!  When your home’s elements work in harmony, the look will be vibrant, cohesive and undeniably spectacular.

The TruDefinition Duration Designer Colors Collection Shingles do more than give your home’s façade a lift; it also allows you to make changes to your paint and other accents over time without the need to change your shingles.  That’s because each shingle is made up of several color granules that inspire imaginative color palettes in warm and cool tones.  When viewed from a distance, these brilliant granules can unify all of your home’s details, like brick, stone, paint, shutters, siding, stucco and more.

Now the colors:

Sand Dune- Relaxing tan, taupe, and pale blue tones unite to create a shingle that is naturally elegant and beautiful.  TruDefinition Duration Designer Colors Collection Shingles in Sand Dune have the warmth of beachy, toes-in-the-sand afternoons.  Take a departure from your old roof with Sand Dune shingles which give a serene, yet stately impression.  Whether your home is brick or stone or has siding, this roof will give it new life.

Sedona Canyon- Smoky bark and warm sandstone accents bring a touch of the Southwest to your home.  TruDefinition Duration Designer Colors Collection Shingles in Sedona Canyon take cues from the serenity and beauty of nature for one awe-inspiring view.  Unearth your home’s potential with Sedona Canyon shingles which will give your home a warm, welcoming feeling.

Storm Cloud- Deep charcoal and light gray meet hints of green and mahogany to bring drama to your roof. TruDefinition Duration Designer Colors Collection Shingles in Storm Cloud provide a bold, multi-faceted look.  Forecast for your home?  100% chance of being envied!  Striking colors look good in any weather with Storm Cloud shingles which offer a cool contrast to a warm exterior.  They can bring out the boldness in darker trim too.  Storm Cloud is a very popular Northwest roofing shingle.

Summer Harvest- Sunny gold, cool blue and burnt sienna blend in a bountiful shingle color with amazing depth.  TruDefinition Duration Designer Colors Collection Shingles in Summer Harvest have a charming rustic quality, and just might be a perfect pick for your home.  Enjoy a summer glow year-round with Summer Harvest shingles that have an earthy mix of hues, with golden highlights that will make your roof shine.

Merlot- Rich burgundy and cool charcoal gray accents come together in a shingle that looks great now and stays beautiful over time.  TruDefinition Duration Designer Colors Collection Shingles in Merlot are deep, refined and decadent.  See how they’ll pair with your home.  Bye-bye vanilla with Merlot shingles which give any color siding a lot more impact.  They’ll look great with any inspirational palette.

Pacific Wave- Ocean blue and deep gray tones give these shingles a sea of dimension. TruDefinition Duration Designer Colors Collection Shingles in Pacific Wave are a refreshing choice for your roof update.  Get the perfect lift for an old, washed-out roof with the Pacific Wave shingles which have a deep dimension that complements both crisp white siding and warm red brick.

Aged Copper- Warm hints of copper mixed with cool sage give these shingles unbelievable pop.  TruDefinition Duration Designer Colors Collection Shingles in Aged Copper add dimension and excitement to your roof.  Install these shingles and you’ll see why they’re worth every penny!  Make a neutral home more noticeable with Aged Copper shingles which are like a crown jewel for monochromatic exteriors.  But they’re also great on homes with a lot of bold details.

***Similar to the energy-efficient appliances in your home, roofing products can provide energy-saving qualities.  Owens Corning Duration Series roofing shingles in Shasta White can help reduce your energy Bills when installed properly.  These shingles reflect solar energy, decreasing the amount of heat transferred to a home’s interior- the amount of air conditioning needed to keep it comfortable.  Actual savings will vary based on geographic location and individual building characteristics.

Duration Premium Cool Shingles with SureNail Technology (Energy Star Rated):

Energy StarDuration Premium Cool Shingles are made to meet new standards.  These are not your normal granules.  They are specifically designed to reflect way more solar than traditional granules.  Cool Roofs reduce energy by using shingles with solar-reflecting granules that keep roofs cooler than conventional singles.

Cool Roofs result in lower carbon dioxide emissions and help reduce the urban and suburban heat island effect which, in turn, reduces smog.

How do Duration Premium Cool Shingles work?

Duration Premium Cool Shingles utilize a new, highly reflective granule technology that allows them to reflect the sun’s heat, thereby reducing the heat transferred into the structure below.

Solar Reflectance of Roof

A small amount of heat is absorbed by the roof and transferred into the building below

Solar Reflectance: A large fraction of solar energy is reflected by the roof back into the atmosphere

What is Thermal Emittance?

Thermal Emmitance is the relative ability of the earth’s surface to radiate absorbed heat.  That’s why Duration Premium Shingles feature solar-reflecting granules that help keep roofs cool for a more comfortable living space below.

Saving energy has never looked, of felt better:

Utilizing a new, highly reflective granule technology that bounces back the sun’s rays, Duration Premium Cool Shingles help keep roofs cooler, resulting in a more comfortable living space below.  In addition, Duration Premium Cool Shingles:

  • Help lower energy bills by keeping the roof cooler-which also reduces wear and tear on the air conditioning system.
  • Can reduce environmental impact.  Less energy needed to cool a home means less energy consumption, decreasing CO2 emissions.
  • Help extend the life of the roof.  Thanks to solar-reflecting granules that reduce shingle temperature the subsequently slow asphalt aging.
  • Are backed by a Lifetime Warranty (Preferred Contractor) and a 130 MPH wind resistance warranty.
  • Algae Resistance Warranty is also included.
  • Coordinate with color-matched Owens Corning DecoRidge Hip and Ridge  for an extreme profile on the roofline.
  • Meet 2009 California Title 24, Part 6, requirements which call for a Cool Roof or equivalent improvement.
  • Rated by the Cool Roof Rating council (CRRC)

**Estimated roof surface temperatures reduce base on 1998 NIST study.  Analytical Study of Residential Buildings with Reflective Roofs.: A temperature reduction is representative of a change from a typical roof to a Cool Roof (soar reflectance 10-25) in most climates.

**Cool Roof Rating Council ((CRRC)  “Why Cool Roofs Are Way Cool”

www.coolroofs.org/documents/indirectbenefitsofcoolroofs-whycrarewaycool.pdf.

More information? www.coolroofs.org

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